ASK
Elevate a brick and mortar mattress store into an experience that takes the brand and company to a new level of interaction with the customer.
ANSWER
A promise of a mid-day adventure to a nap den. Looking to sell bedding in a saturated market, Nap Disco takes the spectator on a retro visual journey and creates the dance floor of your dreams. Warm colors and soft round curves mix with the club-inspired references appealing to that soft spot where Studio 54 and 8 hours of sleep nights meet. All these elements encourage potential customers to try out our mattress, bedding, and sleep accessories and create space in the landscape of competitors as a unique approach to sleep.
Concept work for student project.

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