ASK
Create a magazine brand that appeals and celebrates active women, encouraging them to break barriers and inspire fellows to challenge the patriarchy.
ANSWER
StrongHer is a narrative that represents and encourages women to unlock their achiever potential in all forms. The color palette and the image treatment take the traditions to motion, so associations of femininity are rethought to a new possibility. The imagery of these powerful characters takes center stage as the editorial design lets white space in so the reader can find their way through the story in a way that they can connect the different elements in their own way. All these elements play as an invitation for women across demographics to imagine and create their breaking glass ceiling story.
Concept work for a student project.

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